The Gobblefunk Daily was part of the teaser campaign to announce the exciting new collaboration between Mini Boden and the British literary legend Roald Dahl.
Press elements involved a gold foil invite and event items such as a goodie bag, postcard set, popcorn box and activity sheets.
The launch phase of this campaign required me to produce product landing pages with animated GIFs, an editorial 'about' page, promotional emails, affiliate banners and catalogue spreads.
I was briefed to develop an App for Mini Boden that would encourage children to explore and adventure. This project involved collaborating with an external agency to concept, theme, plan the activities, plot wireframes and design the layouts, iconography and interactions.
I designed this activity book for Mini Boden customers, aimed at encouraging young explorers to plan an adventure and document what they discover.
Some print and digital adverts designed and artworked for Comic Relief's Red Nose Day 2015.
A selection of Mini Boden catalogue spreads and press look books. I have worked on printed projects ranging from 2pp flyers, large format designs printed on newsprint and catalogues with hundreds of pages - where consistency and a keen eye for detail is key. This variety of briefs has helped me develop a good knowledge of print production and artworking skills.
Design and artwork of New Look’s Autumn 2013 advertising campaign, working across billboard and magazine adverts, window graphics and in store POS. Working on location in Scotland, as well as pre and post shoot organisation and design. Introduction of work-flow processes, shoot flat-plan and image coding system.
A series of stills I styled for photographer Georgie Lord.
A Boden 'Catch of the Day' promotional offer campaign. This project involved concepting a plan of how to communicate this complex week-long offer to our customers, and to design and artwork all the associated postcards, emails, website assets, social media posts and affiliate banners.
A homepage take-over to promote two new capsule print ranges - Jungle and Under the Sea. The graphics were re-imagined from the product designs with a rissographed texture and brought to life with animated GIFs throughout digital journey. Also shown here are the themed print shops and an email design to promote the new jungle range.
Logo design, art direction and stills styling for great new children's knitwear brand Lala & Pom.
A selection of visual identities I designed for small start-up businesses. Ranging from a 'bike head badge' inspired logo for Hello Velo, and a colourful brand identity for Lala & Pom, where the bunny version features an actual wool pom-pom tail.
Rough visual mock-ups to present concepts for The Body Shop's Chocomania Valentines Day product promotion.
An editorial layout for British Airways magazine to communicate the work done by Comic Relief in Ghana, as a result of BA's Flying Start funding. Also some infographics designed for the charity's annual report.
Art direction, stills styling and prop sourcing for Eileen & Edith's promotional and e-commerce photoshoot.
The Mini Boden 'WOW Shop' was a web feature designed to bring the clothes alive and show the details within the appliqué products. The 'Outfit-inator' was an online shopping tool to give outfitting advice and aimed to increase average order value.
